Buying

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One of the questions we get asked the most is about buying for the store. It is by far one of the most fun things we get to do but it’s also the most nerve racking as well! Imagine having to fill a 1300 square foot closet with clothes, but not for you – for other women. When we first started buying we weren’t thinking about what we could sell, we were thinking about what we liked and what we would wear. We learned pretty quickly that just because we like it, doesn’t mean that everyone else will! While it does help to like what we buy, we have to keep in mind what is in fashion for that season and what the prediction is for future seasons.

For us, Spring and Summer are by far the easiest seasons to buy for – color, color and more color! Oh and don’t forget fun dresses! We live in Charleston SC where the weather is pretty perfect about 9 months out of the year, but we have so many people that shop with us from all over the States that we try to keep that in mind while we’re at buying appointments. We’ve purchased some amazing coats the past couple years but we know that no one from here is going to buy them, but when customers from Chicago or Minnesota come in, they love them!

The other part that is a challenge for is while we’re buying is making sure that we always have stuff for everyone that comes in to see us. We love when a grandmother, mother and daughter come into our store together and they all leave with something! People ask what our demographic of shoppers is and we joke around that we have women that shop with us starting at age 13 all the way up to 113! We like to try to have something for everyone!

And of course you can’t forget about the budget – Patrick likes to keep me and Patter in line when we start to get a little crazy! We have this way of thinking that we need everything that we see. It’s very easy to get carried away, but P is really good at reeling us back in and down to earth. Although there are some months that he lets us get a little carried away…after all, if we love it, we sell it!

And the absolute BEST part about buying usually happens about 4-5 months after the orders have been placed…all the goodies arrive in the store! When the boxes start to appear it’s like Christmas morning every time. We love to “ooohhhh” and “aaahhhh” as we unpack everything and try it on, it never gets old! It’s always fun to see how our customers react to pieces and to watch them sell. We definitely feel a sense of pride when we do sell out of something fast because we know that we picked right!

So yes – buying is a very fun and rewarding part of what we do and it’s an integral part to the success of the store. We are always on the lookout for new lines for clothing, jewelry and accessories so if you ever have any suggestions please don’t hesitate to contact us!

 

Sarah

xoxoxoxoxox

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